About Us

Welcome Essentials by Jay, a Lebanese body care brand created to address real skin concerns that go beyond the face — the ones that are often overlooked, misunderstood, or avoided altogether.

Founded by Joelle Abboud, the brand was born from a simple realization: there was a lack of effective, trustworthy skincare for everyday body concerns like acne, irritation, shaving, and intimate care. Essentials by Jay exists to fill that gap with products that actually work.

Our formulas are specialized, natural, and cruelty-free, designed for both regular and problematic skin. Each product is developed with intention — combining effectiveness, safety, and comfort — because body care should be simple, honest, and results-driven.

At Essentials by Jay, confidence doesn’t have one look or one gender.
Our mission is to make body care inclusive, accessible, and empowering — helping you feel comfortable, confident, and at ease in your own skin, every day.